The first law of Thermodynamics states “Energy is neither created nor destroyed. It simply transforms itself from one form to another.” No where is this law better applied than in the case of 4NEW, the world’s first waste to energy power plant entirely integrated on the blockchain.
When interviewing for this story with the founder, Mr. Varun Datta, the elegant architecture of the 4NEW vision became crystal clear. Most companies tend to take a two dimensional view at solving a problem. For example, if there are energy inefficiencies within the marketplace, as is the case with our world today, then exchanges prop up to help alleviate inefficiencies by matching buyers to sellers and acting as an intermediary.
While there is great scalability in this business model, nevertheless, its impact is limited to creating efficiency. This business model is similar to that of Dell Inc., whereby inventory is matched with a real time order book thereby limiting the need for inventory management or storage. Nevertheless, while scalability is the strength of this business model, lack of long term retention of customer base is its weakness.
In contrast, 4NEW’s view is that of building an ecosystem. 4 …
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