Yesterday this thread was highly upvoted on r/btc: Bitcoin user surprised he has to pay 12% fee on a video game key
While it's good to emphasize the absurdity of high network fees when we ourselves refer to the BTC blockchain as "Bitcoin" we work against ourselves and confuse people. This is what Core supporters talk about when they say Roger Ver is "scamming" people on Bitcoin.com. We understand why there can be a dispute over what Bitcoin actually is, and why Bitcoin Cash is the best representation of Bitcoin as started by Satoshi himself, but mainstream users won't.
It harms our efforts because all publications use the word "Bitcoin" and that's what early adopters, many of which are here now, recommended to help Bitcoin blow up in the first place. So when people look and see "Oh, Bitcoin is not dead but rising?! I want THAT!" Then they end up in the land of censorship, have a horrible experience with high transfer fees, hear about avoiding some scam called "BCash" because using BTC is what all the fuss and excitement is about, then they scratch their head and create posts like the one above!
Let's proactively change the narrative. Until we do Bitcoin BTC will continue rising while a better experience coin, BCH, struggles to catch up. The BTC chain is BINO, Bitcoin In Name Only. Let's shout it!