
A Coinbase-EY study reveals institutional investors plan to boost crypto allocations in 2026, favoring regulated products as stablecoins and tokenization gain traction.
The crypto market sell-off since October hasn’t deterred institutional investors, with a new survey showing most plan to increase exposure to digital assets in the coming year.
According to a January survey of 351 institutional investors conducted by Coinbase and EY-Parthenon, 73% of respondents said they plan to increase their allocations of digital assets in 2026, while 74% expect crypto prices to rise over the next 12 months.
Two-thirds of respondents said exchange-traded products (ETPs) and other regulated vehicles have become their preferred way to gain exposure, reflecting growing familiarity with these instruments and a broader shift toward regulated access points. Regulation was also cited as a key factor attracting institutional participation.
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