Let me begin by saying that yes, some projects are a good deal, and some are worth hodling till the next bull run. But this is very few.
For the other 99% you have to be very careful continuing to hodl and DCA despite how low it goes or whatever the project is doing.
A lot of retail has no idea how these projects operate and how the project takes advantage of them. Majority of these projects manipulate their price which creates an illusion that when it drops 95% its worth hodling (you only lose if you sell!) and to keep buying to lower the average. This is what these projects want because they own majority supply and need exit liquidity, so they LOVE when retail thinks like this. They know their coin is bogus (not a long term investment) but retail develops an emotional attachment and continues to think "what if the coin goes back to its ATH I'll make 50x my money!!". Retail has no idea what's going on behind the scenes, only what the project wants you to believe. This is so scary in an unregulated market when any group of people can make up some coin but sell the idea that it's a good long term project. Majority are literally scams.
Here's an example. Look at the coin WIN which is owned by Tron. The coin was massively pumped last bull run within a week then dumped hard. Ever since it's just been bleeding out - its very low. This is due to the project manipulating the price very high to give an illusion that when it's low its a "good deal" yet they don't care if its low as they need exit liquidity.
Just imagine if YOU were the one that created one of these projects and it was worth $500M, but you knew you couldn't sell all at once cause it would destroy the liquidity, and confidence in "investors". So what would you do? You would try to keep investors interested, say "don't sell its 95% down! Keep buying its a discount!" Then you slowly try to keep siphoning money out of them till its dried up.
So just be careful at times like this because you might just be providing money to these projects as the plan all along for them was to sell to retail for many years as it keeps dropping knowing retail will hold on and buy more. Most coins will drop further, leaving investors at a greater loss. Be safe and good luck!
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