On Tuesday, Bakkt Holdings revealed a partnership between the national quick-service restaurant (QSR) Quiznos. The company Quiznos is a brand based in Denver, Colorado, and the restaurants specialize in offering submarine sandwiches. According to the announcement, Bakkt and a Quiznos location in Denver will be launching a pilot that allows customers to purchase food with bitcoin by leveraging the Bakkt application.
Denver Airport’s Quiznos Plans to Pilot Payments via the Bakkt App in Mid-August
Bakkt has revealed that it is collaborating with the company Quiznos and plans to launch a test pilot at the Quiznos located at the Denver airport. The pilot will allow customers to pay for goods and services at Quiznos using bitcoin (BTC) via the Bakkt App. According to the announcement the Denver airport Quiznos sees a lot of traffic and the pilot will start in mid-August.
The president of REGO Restaurant Group, which owns Quiznos and a number of national QSR chains, believes partnering with Bakkt has various benefits. “Partnering with an innovative platform such as Bakkt is appealing to us for a number of reasons, primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction,” REGO president Mark Lohmann said in a statement.
Lohmann stresses the partnership bolsters the path toward digitalization. The REGO president added:
As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet.
Bakkt further details that customers who download the Bakkt App, buy bitcoin and use it to purchase their next Quiznos meal “will receive $15 worth of bitcoin as a reward.” The partnership with Quiznos follows the ability to use the Bakkt App and bitcoin (BTC) at Starbucks which was announced during the first week of April.
Bakkt has also launched a new pre-paid crypto Visa card that allows users to load the card with bitcoin to pay for goods and services wherever Visa is accepted.
What do you think about Bakkt partnering with Quiznos? Let us know what you think about this subject in the comments section below.
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