I found out at work today that BK will soon be running a crypto themed promotion.
It will be tied to using their mobile app and will, unfortunately, be partnered with robinhood. But, exposure is exposure?
The funniest part was in the memo that came out from our franchise's marketing department regarding the promotion. It stated, rather vaguely, that "Royal Perks members who spend over $5 on the app will receive one free crypto coin." One free coin?!? Which one?!?! Haha I couldn't find anymore info today, im assuming this was just poor translation of tech speak.
Either way, it made me feel like we are still pretty early.
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