Assuming you have the knowledge to do so, I'd say that following the tech progress is the most important factor for now. Crypto as a whole is still heavily in the research & development phase, which is also the reason why barely anyone big wants to build on it. Things change and break so much that you can't really rely on it yet.
Imo it's tech > devs > users for now. Once some DLT's gain real usage outside the crypto bubble, market share and user metrics will start to matter more.
Edit: if you're looking for promising investments, look at marketing and hype. None of what I said above will translate into profits in the next 1-3 years. You'll have to make judgements based on current trends (like defi atm and erc20 in the past) and project schedules.
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