With the listing of Kraken we saw the sub turn purple, even the sub's icon changed, we knew at a glance that something was different.It wasn't just a Kraken banner and post at the top of the sub, it was a Kraken event.
The ability to promote to the world's largest cryptocurrency community is the competitive advantage that moons can offer over any other token in existence. It should be embraced.Let's create a more attractive premium advertising option that benefits the sub and advertisers.
Proposal:
Create a premium advertising package, consisting of:
- Banner
- Choice of sub color to match company branding
- Choice of icon to match company branding
- Stickied post
The "standard" banner rental option also remains available and unchanged.
Pricing:
Double the price of renting the current banner. This is a premium option, it won't be for everyone. The existing pricing structure for determining the banner rental would remain unchanged.The package is optional, for those advertisers who want to truly make an impact on the sub.
Selecting this package doesn't allow you to skip the queue ahead of others who have purchased the standard banner offering.
If there is excess demand for this package then the pricing as a multiplier may be adjusted via a future governance poll.
Pros:
- Increased brand awareness for advertisers. Users will see a color change and know that something is different, they are much more likely to want to find out what changed and who the new brand is.
- Increased moon utility and burn.
- Leverages the existing banner rental process. This can be implemented effectively for free.
- Not related to moon-earning, so no impact to user posting behaviour in the sub.
Cons:
- Loss of cc icon and traditional look & feel on days when the premium package has been purchased.
- Slight addition to workload for mods as part of banner sales process to also change the color and icon.
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Proposal by u/Mr_Bob_Ferguson
[link] [comments]
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