Have I missed the boat on Cosmos?

I watch charts and data closely. And one thing that is painfully obvious over the past couple of months, is the rise of Cosmos.

The ATOM token is up well over 200% since June and I honestly have no idea why. I’m not involved in it, have no vested interest, never used their wallets or chain etc. I’ve looked at the on chain transaction data, and can’t figure out what is so special about it.

Without trying to call out the shills and moonbois. Can some explain what Cosmos offers over its layer 1 competitors. According to the RSI, it’s approaching overbought territory, so I’m preparing a possible buy or pair trade in the next few weeks - just need to find the right entry point.