Binance has launched Binance Prestige, a service aimed at traditional finance investors entering the cryptocurrency market. The service is intended to support family offices, private funds, and other asset allocators with onboarding, fiat services, financing, and portfolio management.
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Institutional activity in crypto markets has continued to grow, with demand increasing among hedge funds and other professional participants. Trading volumes have risen over the past year as institutions pursue hedging, volatility strategies, and arbitrage. The trend highlights the expanding role of professional investors in digital assets and the need for services that support structured, compliant participation.
TradFi Investors Gain Structured Crypto Services
Binance Prestige is designed to guide TradFi investors while maintaining compliance and operational standards. The service is built around six pillars: onboarding, fiat access, structured products, capital financing, custody, and reporting. Onboarding includes personalized support from account managers. Fiat access covers over 100 currencies and stablecoins.
Structured products provide tailored solutions for yield, risk management, or market exposure. Capital financing allows access to liquidity or leverage without selling core assets. Custody is managed through institutional custodians and triparty banking partners. Reporting provides real-time data and analytics for portfolio monitoring and compliance.
Binance Launch Responds to Investor Demand
The launch follows Binance Wealth, introduced a year ago for wealth managers overseeing client crypto exposure. Binance Prestige targets affluent investors and asset allocators who prefer to invest directly. Binance said the service responds to growing demand for bespoke crypto solutions. Institutional trading volume on Binance rose 32% from Q2 to Q3 this year.
Catherine Chen, Head of VIP & Institutional at Binance, said: “Binance Prestige addresses the friction encountered by TradFi sophisticated clients after they have made the strategic decision to allocate to crypto and our global team experienced in institutional asset management supports them through every step of their investing journey.”
Industry surveys indicate increasing exposure to digital assets. The Alternative Investment Management Association found 55% of traditional hedge funds now hold crypto, up from 47% last year. Avaloq reported 54% of wealth management professionals consider digital assets key for client engagement, up from 44% in 2024.
This article was written by Tareq Sikder at www.financemagnates.com.
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