There are multiple reasons why it's hurting us. ETH 2.0 is a set of major upgrades, and as such when people ask about it, it feels like it will never arrive. If they were to ask on the merge/sharding, that is much easier/simpler to answer.
Another reason is the question I hate so much: "Do I have to do anything when eth 2.0 arrive? Or will my coins be changed automatically?" God I hate it.
And there are more reasons.
Don't believe me that it hurts us? See what Prysm (the one sbehind Ethereum's proof of stake most popular client) had to say about it: https://link.medium.com/VC50VMuYyjb
(Scroll down to the header: Reducing the Use of the Term “Eth2” for End Users).