How to make BTC appealing to the avarage person?

I think the only way for btc to reach the ???? is if everyone start using it.

I've been out of the loop for a while, what's the current world wide adoption?

Imho btc to break its record needs: - heavy mass marketing campaigns - centralized banks/govs to not obstacle its adoption - an easy and quick way to convert from/to fiat - push businesses to accept it

Which of the previous are currently met? and what else you'd put in that list?