Hype is more "valuable" in crypto than actual use case

There are so many great projects in the cryptospace which comes to an end just because people loses interest in them.

Also how are SHIB and other shitcoin still in top 20?

Some billionaire tweets about what dog he has and that coin pumps.

The Merge going to happen and everything pumps a little (Don't get me wrong, the Merge is not just hype, it is really big move).

Another coin just happen to have its (Vasil) hard fork almost at the same time as the Merge just do grab the momentum for a possible pump, too.

Some projects work together with sports events. Just for hype.

Some projects put brand names in their partnership list on their websites even though they aren't really partnerships, maybe just mentioned once.

One most important way to DYOR your coins if they stay alive in this bear market is: check if it is hyped in some way