It's somewhat weird and unclear as to why Reddit is phasing out their coins ( they were also intentionally vague about their reseons) , especially considering it's a significant source of income for them without the need for advertisments. I've been thinking that perhaps they're laying the groundwork for something closer to NFTs or cryptocurrency? Given Reddit's recent experimentation with NFTs ( 1st, 2nd and 3rd gen) and coin minting - moons and bricks being prime examples - this doesn't seem too far-fetched. They even have plans on the horizon to introduce community coins as you may be aware of.
Furthermore, we've seeen Reddit make several changes to their monetization strategies over the past few years and even seem more desperate as the IPO is appoarching, though some have been disastrously executed. In 2021, the company rolled out a subscription service called Reddit Premium, and recently there has been turmoil surrounding their API.
This has led me to ponder if they are planning to capitalize on their NFTs/coins even further by introducing a "Reddit coin" as a replacement for their traditional coins, thereby embracing cryptocurrency.
edit: as per /u/ThatsWeightyStuff the most compelling clue was from the from
an ama from sam altman ( yes the same ai guy)
tldr: then ceo yishan responded to how they were going to be giving 10% back to users by creating a cryptocurrency back by reddit shares, its crazy but thats what it said.
How are you giving 10% of your shares to the reddit community?
We are thinking about creating a cryptocurrency and making it exchangeable (backed) by those shares of reddit, and then distributing the currency to the community. The investors have explicitly agreed to this in their investment terms.
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