One real life Crypto application I can't believe they aren't implementing

We all know that the Blockchain could be used to streamline and increase the efficiency of real estate, ID cards, Ownership Transfers etc. But that seems like years if not decades in the future and will take multiple organizations working together to pull off.

One easy application that I can't believe they aren't doing involves the popular exercise app Strava.

Strava should be rewarding users who accomplish goals, tasks, hard routes etc. with tokens. These tokens that are tracked within the app could live on the Blockchain. Strava would create a wallet on chain whenever someone creates an account and Strava would be the custodian of that wallet. These tokens could be accumulated and then cashed in for discounts on shoes, equipment other gear. Maybe even free gear if you get enough tokens. If Strava really wanted to embrace Blockchain tech they could allow people to move their tokens to an exchange and cash them out or swap for anothe coin/token.

It seems like a no brainier to me and could be easily implemented with 1 good dev and one of the low transaction fee chains.