Opinions on Notcoin?

I’ve recently found Notcoin which is essentially a cookie clicker game on Telegram where you earn Notcoin, which has no value but according to its owners will be minting soon. All of it screams shill to me, but it seems to be growing very quickly with apparently 25 million users, 3 million members in a telegram group, and 750k twitter followers. I have also found other Telegram games that follow the same premise of clicking for an asset with a promise to be minted in the future. How do you guys feel about Notcoin?