Tickets as NFTs is massive, as it can combat many things that are wrong with the ticketing industry. But it has to be done well, and with as a little friction as possible for the average person. There is only one company i know who does it that well, and they are infiltrating the ticketing space in a huge way. Check out GET Protocol, the way things work is challenging the big ticket players.
Would love to see football, especially in big events, euros, world cup, CL, etc use this tech and create a better system for fans!
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