Crazy, right? Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase viral ad, which just bounced a QR code around on a black screen like the old DVD screensaver, outperformed the group, with installs jumping 309% week-over-week after the adβs airing Super Bowl Sunday, February 13, and it continued to climb by another 286% the following day.
Source: TechCrunch- The new data comes from app intelligence firm Sensor Tower, which crunched the numbers to see how well the Super Bowl ads performed for the mobile-first brands that advertised during the big game.
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