Super Bowl Crypto.com commercial: How big is it?

Crypto.com will run its first Super Bowl ad on Sunday 13 February 2022 (in a month time ). How big will this advertising be in terms of adoption of Crypto.com and impact on CRO price?

“There’s a lot of people saying crypto is a fad, just the way they said the internet was a fad,” Steven Kalifowitz, Crypto.com's chief marketing officer, told the Wall Street Journal. “Crypto is really the basis of the next version of the internet.”

As someone that lives far from the US I can assure you that in this part of the world we really do not care about American football in general and what is advertised during the break in particular. But news-bulletins and mainstream media do cover the insane amount of money companies spend on securing airtime during the event, so I suspect some echoes might reach the other side of the Atlantic as well.

It's worth noting that recently 30-second ads during the Super Bowl ads have cost at least $5 million, so I bet any company investing millions would make sure that whatever is advertised has an impact on its revenues.

I believe this commercial will mark the launch of the US exchange - but of course these are my two cents only. What do you nice people of Reddit think (especially those of you who live in the US)? Will the advertising pump the CRO price and people will FOMO in?