Survey | Marketing in NFT Art - In which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm ?

Hello there,

I am conducting a research about Marketing in NFT Art. The goal is to answer to the question: “In which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm"?

The advancements around NFT artworks, blockchain technology, and crypto currencies have the potential to have a profound influence on the dynamics that have defined the art market for decades, especially regarding the value and ownership of the work of artists. According to Gartner's Hype Cycle for Critical Technologies of 2021, NFTs based on their unique characteristics have the potential to dramatically revolutionize digital marketing functions and techniques. In this context, artists considering the use of NFTs should consequently be aware of the marketing opportunities and their consequences. Indeed, interesting new marketing techniques need to be discovered and understood.

The purpose of this study is to lay the foundation for this new creation by demonstrating how the combination of art and marketing in the digital era might be reflected in the NFT world.

In this context, I built the following questionnaire: https://neoma.eu.qualtrics.com/jfe/form/SV_3z4NzYt7ckh5xrM

If you are interested to be part of the study, please answer to the questionnaire.

The goal is to gather experiences and perspectives from everyone participating in the NFT ecosystem, including artists, enthusiasts, collectors, and investors.

The survey is divided into four sections. This first section discusses your thoughts on NFTs and how you have used them and intend to use them in the future. As a Crypto enthusiast, the second part will examine your behavior and relationship with NFT Art and NFT marketplaces. The third section will examine your behavior and experiences as an NFT artist. Finally, the fourth section will examine digital marketing techniques that artists are currently using or will be using in the future to promote their work in the NFT world, comparing them to traditional and digital art market techniques.

This survey will take approximately 15-25 minutes, so be sure to get a beverage and give your best ideas on the subject. Your responses will be used for a master’s thesis that discusses how Crypto Art and NFTs are transforming artists' digital marketing operations. As a sidenote, the survey results will be anonymous.

If you have more in-depth comments or suggestions, please email me at [[email protected]](mailto:[email protected]) with any informations you would like to share.

Thank you for your time!

-Anthony Galasso, master's student at NEOMA Business School, photographer & NFT artist