He sells confirmation bias to boomers.
He’s a vocal critic of all things modern and liberal, he puts out a lot of narrative that essentially amounts to “let’s go back to the good ole days”.
An awful lot of people, especially the older generation, feel adrift and scared by all the change happening in the financial world, he’s a friendly face who puts on a show of “standing up to it”.
He monetises it though his gold company which he shills heavily. He says “boo bitcoin and taxes, yay guns and freedom” and people identify with that and buy what he’s selling.
He’s essentially the “cantankerous old boomer show” and donations are taken in gold instead of Patreon.
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