By no means I am a fanboy of JP Morgan, GoldmanSachs and co., but if these guys are bullish on crypto (cave: they are not officially admitting it) by hiring lots of staff into their blockchain department division, then something really big is brewing.
Most people are still very sceptical about crypto. Under this circumstance we cannot expect mass adoption. Honestly I cannot even blame those people as initially I also thought crypto is something bad until I put effort to learn about it unprejudiced. Yes, effort, because the usual media is prejudiced and also cover and summarize bad/ false facts about crypto or they cherry pick scams.
Big banks and institutions adopting crypto is a stepping stone on the rocky path to mass adoption.
They expose crypto to people by their services. Self-custody is very difficult for many, so big banks are a viable way to introduce those who are interested into the world of crypto. The crypto ETF is a first way to "connect" crypto to the traditional financial markets.
Mass adoption is still far, but the foundation is laid.
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