VeChain is targeting the Chinese pet food traceability market using blockchain

China’s pet food industry is projected to reach USD 1.4749 billion in 2026. VeChain aims to revolutionize pet food traceability, safety and marketing by providing multiple layers of benefits through its full services across the entire lifecycle of the supply chain, including:

• Proof of origin
• Proof of ingredients
• Traceability of entire value chain

VeChain has engaged with multiple companies in the pet food industry, and many of them have expressed interest in blockchain technology to solve their problems and pain points.

Source: https://medium.com/vechain-foundation/vechain-is-targeting-the-multi-billion-dollar-chinese-pet-food-traceability-market-using-industry-e45f75bcaa93