We need to transition from fractal BTC units into whole Sats when we measure Bitcoin.

Ironically it feels like the opposite of Zimbabwe where instead of owning a $100,00,000 bill worth $5 we own .0001 BTC worth roughly the same.

With Bitcoin being a finite resource it will be impossible to treat an entire coin as anything less than a treasure chest or a gold mine. Satoshis are not only going to help onboard more new retail users, but also serve as the future average transaction value for commodities and services. I think it will only benefit the community and the value of BTC if we start encouraging more visibility and start supporting the usage/nomenclature of Sats. Plus it will make me feel better about my portfolio.

EDIT: for everyone saying there should be other levels of measurement between a Bitcoin and a Satoshi (which there are), I completely agree. The spirit of this post is to encourage wider adoption of a tiered system.