 | We're building an app called CoinTrends that's an alternative to Coingecko and Coinmarketcap, but it has added feature where you can select custom range on chart and get best/worst performers instantly. We wanted to get some initial traffic to the website so we decided to pursue which platform is best to advertise on. Decided to use X, cause a lot of people recommended it to us as they were using it couple of years ago. Results were horrible. Only bots showed up. First of all, I know that the spending amount wasn't that high, but it was enough to draw a conclusion for us. We got ~46000 impressions and 88 link clicks to our website which is supposed to be very good. But when you look at the stats, here's where the real truth comes in: Of those 88 link clicks, average time spent on the website was 14s and none of the users clicked anything. (Google Analytics showed 14s average time, Datafast showed 0) So imagine that, user visits site, watches for 14 seconds and just leaves when the first thing they can see is the hand pointing on the chart prompting the user to click on the chart. To compare this to our post that was posted on reddit, 90% of the users that visited the website actually interacted with it and average engagement time was 2m08s. They were actually clicking through and looking on the site what looks interesting. Quality gap between Reddit and X is huge. Our regular users that come to our site have average session time of 1 minute. It's mind blowing how many bot accounts there are on X. I know we were confused on the start as to why nobody was interacting with the website. So we built in custom events that track where ever users were clicking and we saw that they just visited and left straight away. Is X really this filled with bot accounts? We know 30$ is not a lot, but 300$ wouldn't change a thing. It would just be "more" users displayed inside of our ad campaign, more impressions, more everything, but real users amount would still be 0. TLDR: Used paid X-ads. From 88 clicks to our website there were 0 real people, only bots. Will never use X to advertise again. [link] [comments] |
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