Been occupied with how 币安人生 (Binance Life) played out, as a result of it's one of many few memes that went the complete path:
* Launched on BNB Chain as a Chinese language-name meme
* Received picked up by Chinese-speaking traders who recognised the ticker in their very own language
* Ran to shut to $1B at peak
* Received a Binance spot itemizing in January
* Nonetheless holding round $490M at the moment
What made it work wasn't tech, it was audience. An enormous group noticed a ticker in their very own language and piled in.
Now one thing comparable is beginning with Korean. A meme referred to as 제로 ("zero") launched on BNB a number of hours ago and did ~$7M in volume and 50okay+ trades on day one. Chinese-speaking merchants have been already calling it the "Korean leader," and the operating joke from holders is asking Upbit why they will't purchase it.
A number of questions for individuals who comply with listings intently:
Was 币안人生 a one-off as a result of it actually had "Binance" within the identify, or can any language group push a meme that far?
Korean retail principally lives on Upbit and Bithumb. Would they really come on-chain for memes?
What do you assume Binance truly appears at earlier than listing a meme? Volume, holders, group measurement, or something else?
Curious whether anyone thinks language memes are a real repeatable meta, or if we just saw one fortunate run.
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