This morning, a major financial institution announced they’re officially using blockchain technology for cross-border payments. Not launching a coin, not selling NFTs—just quietly integrating the tech to make transactions faster, cheaper, and more transparent.
The wildest part? They didn’t even use the word “crypto” in their press release. They’re calling it “ledger technology,” like it’s no big deal.
For years, we’ve talked about mass adoption, but it always seemed far off. Now, it feels like it’s happening quietly in the background while everyone’s distracted by bear markets and meme coins.
Is this what stealth adoption looks like? Or am I reading too much into it? Either way, 2024 could be the year the narrative shifts without anyone even realizing it.
What’s your take? Are the institutions finally coming, or is this just another PR stunt?
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