I thought it was really unique, trackable, and relevant given how familiar everyone is with QR codes since Covid. I loved it.
The QR code bounced around the screen like the old school screen savers and it actually hit perfectly in the corner!!
The QR code takes you to a screen to sign up and get $15 and/or opt in to a $3 million lottery. Those type of freebies seem like a good way to get people to sign up, but those that do will likely be pretty low volume investors.
It also took the “complexity” of cryptocurrency out of the equation which fits well with their brand. Simple.
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