What do you believe is the biggest hurdle in crypto, and how can we overcome it?

As a fairly new investor in crypto, I am curious what you folks think is our biggest obstacle is and how we overcome this to get mainstream adoption. From my limited experience, it seems to me that simplicity, or the lack there of, is the biggest hurdle atm. The steps involved in setting up a wallet, picking an exchange, searching for indicators of a good vs bad investment, all of these steps feel overly complicated and intentionally flooded with disinformation. Human beings are creatures of comfort and simplicity, the majority of the steps needed to set up a crypto wallet and make a purchase feel anything but simple or secure. Much like time spent doing anything will alleviate the apprehension or fears associated with the task, I would imagine most of you are very comfortable and confident in these steps, however most new investors will not be. Think back to your first crypto wallet, purchase, transfers, etc…