What is augmented reality and why is it important for the Metaverse?

Augmented reality can make life a lot easier. It can help you identify and recognize items or be informed by digital information.

We’ve talked a lot about the application of AR technology in the Metaverse and what these developments mean for the upcoming years. But, where does this leave us now? How does augmented reality benefit society in 2022/2023?

This innovative technology is great for integrating digital information into your physical environment. You can visualize the walking route in public organizations to avoid ambiguities and uncertainties for your customers. Or, think of an emergency when no healthcare professionals are in sight. Thanks to AR, it’s possible to not only look up first aid treatments, but also learn how to perform them correctly. It could save a life.

Augmented reality for visually impaired people is also emerging. Think about the simple things in life, like getting on the bus. But, how do you find the bus stop if you cannot see it? With your AR/VR headset, you can recognize and identify objects and even use text recognition. This prevents you from waiting by a tree instead of at the bus stop.