What’s so cool about VeChain

i’ve been looking at VeChain and I am wondering what is so cool about it? I’ve read the white paper and I’m trying to understand the technology and I’m just not quite getting it could. Could somebody explain it to me like I’m five and help me to understand pros in the cons of VeChain. Also, why is this an up-and-coming token versus others. I’ve seen a lot of hype, and I’m not quite sure. I understand what makes it so exciting exactly for people. I have to keep questioning these things as I rotate out my old ALT coins