What's the best way to sell a project on this subreddit?

Say I find something that I legit think will make a lot of money. Am I just supposed to make a post shilling what exactly it is and why I think it'll make money?

I love this community and I will give whatever advice I can to help someone else. The trouble is, when do you legit got a knack for it and when are you the guy with the few wins that's acting like he has found the recipe to print money.

Anyways, I'm just curious what your approach would be to selling a project. Please share for a moon or two ;)

Is this enough? I hate when I post and it's all "Naw, you didn't use enough characters!" But I'm like, "I don't have anything else to say!" And then I do something like this at the end to make sure.

Moons to the moon! ????