Why all the hype around companies allowing Bitcoin payment? Why would you ever want to buy a depreciating asset by paying with an appreciating one?

I don't understand all the hype necessarily around companies like Apple and Amazon and Tesla and etc accepting crypto as payment. I see that there's more adoption which is good, and maybe some more people who otherwise wouldn't will get red pilled into the cryptoverse, but I still don't see why a company announcing that you can buy goods that decline in value using an asset that appreciates in value would drive the price of BTC higher. I also feel like this may just create higher selling pressure on BTC if the companies don't actually accept BTC, but rather accept BTC as payment and then immediately convert into fiat.

What are everyone else's thoughts, do you think that the adoption will outweigh the selling pressure / regulation? Or are there other reasons that using BTC (which I think most people nowadays think of as a store of value) for a payment mechanism is good and useful?