Why Web3 Wallets Still Don’t Work for Most People

Let’s be real:

Web3 wallets weren’t designed for everyday people. They were designed for early adopters with bags to protect—people holding $10K, $100K, even $10M in crypto. Seed phrases? Hardware wallets? Steel plates hidden in safes? Great... if you’ve got something to lose.

But the average person doesn’t.

They’ve got $12 in their account and some loyalty points from a supermarket app. And they’re being told the reason they’re not onboarded is because they “lack education”? Come on.

It’s not that people don’t understand Web3. It’s that Web3 doesn’t understand people.

Here’s how real life works:

????‍♂️ You’ve got a nearly empty wallet? You leave it on the table. If someone steals it, whatever—you probably needed a new one anyway.

???? Got $100? Now it stays in your pocket.

???? Got your monthly paycheck? You get home and stash most of it somewhere safe.

???? Security is a gradient, not a switch. It grows with your value.

But in crypto? Everyone’s expected to treat an empty wallet like Fort Knox.

Here’s the truth:

People don’t care about seed phrases when there’s nothing in the wallet.
They don’t want to download apps, write down 12 words, and be “self-custodians” of thin air.
They just want something that works the way they do.

They’ll care about security when there’s something to protect.
They’ll care about decentralization when it gets them better deals.
They’ll care about privacy when there’s a reason to choose it.

Web3 has to earn that care.

Step one? Access.

Let people dip a toe in without needing to commit to being their own bank.

This week I found a project on DappRadar that finally ticks those boxes.

No friction, real incentives, and a roadmap to 20 million users by end of 2025.

Honestly—feels like the first time I’ve seen a wallet flow that understands real people.

What else is out there that’s actually thinking this way?