It seems that the sentiment around Crypto.com has changed in the past year. In addition to having easy to use products for crypto people and newbies, the company launched its exchange (available in Q4 in the US), and created its own chain with a Cronos sidechain coming on October 19.
More importantly, they are marketing very aggressively, by sponsoring the UFC, F1 racing, the Italian soccer league, the PSG soccer team, the Philadelphia basketball team, a hockey team and others.
It is the first company that has such a wide coverage in crypto, and the name crypto.com gives exposure to the space to millions around the world.
Mainstream will not happen without companies like this spending millions of dollars to spread the good word. I know that centralized companies do not have a good reputation in the crypto community, for a good reason, but what’s paradoxical is that we need companies like crypto.com to enable the transition to crypto.
What’s important is that such companies build decentralized products and slowly let the network step up to take over, and I think that’s crypto.com is doing with their chain.
What do you think about the role that companies will play in the transition to cryptocurrency ?
How to make sure that companies do not keep control of the space once they become too big ?
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