I love MMA. I love Crypto.
The UFC has a $175m sponsorship deal with Crypto.com.
It's mind blowing to see a huge Crypto.com logo on the chest of every UFC fighter when they come out to the octagon or during post-fight interviews.
My two favourite things have come together and I love it.
The only unfortunate thing is that the fighters get a big fat 0% of that sponsorship money. This sport is too centralised, the fighters need a union. Better competition for the UFC as a promoting organisation also wouldn't hurt.
However, it is obvious that the fastest growing sport has realised that they share the same demographic as the fastest growing asset, crypto, ie. Young hungry lions.
Hugs and kisses
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