(how) Can a BTC/LN company apply the travel rule?

Hey all, just sparking a discussion here.

For those not aware, The Financial Action Task Force (FATF) Travel Rule requires businesses to collect and share the personal data of participants in a transaction.

As a crypto company's customer (for custodial services), you have to share the personal data of sender/recipient whenever you deposit/withdraw funds from/to outside the company.

It's a stupid rule for crypto, and can be easily circumvented by withdrawing to your own wallet and then do wtf you want with it.

But I'm wondering, in cases like Strike and Lastbit/Striga, where you have LN-enabled wallets (either in fiat or btc), and can be used for LN payments, (how) can this be applied?

I mean, you can't ask for a person to input personal information of every payment they make! Not to mention, every micropayment.

But what I'm also wondering, how much does this stifle innovation? Are crypto service companies blocked right now by this? How does Strike allow to send your dollars through LN instantly and for free, to any LN invoice, when the travel rule is mandatory?