In summary web3 would solve:
Opening the social graph and descentralisation can help limiting algorithm manipulation and empowering users to take control over their social graph and social footprint.
By storing relationships and activity on chain, users can monitor and monetise their activity without intermediators. For instance, apps built on top of Lens Protocol (desgined by Aave team) can provide monetisation solutions to users curating content. This opens a new asset class.
Bots can manipulate the graph and artificially generate social content, provoke tensions, or produce fake traffic. Digital IDs can help to limit the activity of programs and algorithms simulating human behaviour providing reliable private digital identities.
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