The English Premier League has announced a four-year deal with Sorare, a French gaming company backed by Lionel Messi and Kylian Mbappe.
The deal, worth a reported GB£120m over four years, involves trading cards of Ethereum-based NFTs in a fantasy sports game.
Financial Times: Premier League backs Sorare’s NFT fantasy football game despite crypto crash
CityAM: Premier League’s first NFT partnership explained: Inside the £120m deal with Sorare
CoinJournal: Premier League inks major NFT partnership with Sorare
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