Should all tokens shilled by influencers be frowned upon?

With the recent Save The Kids scam promoted by Frazier Kaye (former Faze Clan member), trust on projects promoted by influencers are falling apart. The usual M.O. is that they hold a certain amount of tokens prior to shilling the project, and at the peak of the hype, they would dump their tokens and move on leaving their fans with a worthless token.

With that said, should we frown upon all projects promoted by influencers/ambassadors, or do you think there are still legit projects out there whose intention is not to pump and dump, but to build an ecosystem beneficial to both the influencer and their fans? Do you know an influencer that has made a positive impression on you, and what should we expect from a trustworthy ambassador?