I believe the authors thought process is similar to centralized thinking and wish to obtain value/profitability of a network such as facebook/twitter/instagram. Decentralized networks should not care about these aspects. If users find value in the use of the network then it will succeed. If the blockchain is "profitable" only the one who owns the blockchain will care = more important for centralized networks.
This point is underappreciated. Even institutional investors are confusing investing in crypto like investing in early tech stocks. They don't appreciate the decentralization aspect. A lot of them are arguing for the consolidation of users into one or two blockchains because that is how companies like Amazon played their cards. They want to see and invest in the next generation of monopolies, like the current Googles, Amazon, etc.
They don't understand. Decentralization aims to serve users first. Centralized thinking aims to serve investors first. The article is doing the same incorrect thinking. It wants a design to benefit speculators over users.
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