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US Advertising: How will upcoming events impact people's thinking?

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One of the hardest things to change is a person's opinion or mindset. Advertisers know this, they spend billions and billions even if people are 'brand loyal.' Crypto has a massive amount of work to "educate and change" people's thoughts from Financial Fraud to Financial Freedom. How crypto is way bigger than just 'currency.' How Web3.0 is a massive disruptor to the physical world and digital world (Metaverse.) But how do you change people's minds, especially when they are stuck on the 'fraud' mindset?

How bad? 98% of people failed this basic crypto test (how well did you do? I got a 94% right. I missed a mining question. ) https://cryptoliteracy.org/

Advertising Events:

December 25, 2021 Los Angeles, Staples Center officially changes to Crypto.com ? Merry FT-XMAS?

https://www.cbssports.com/nba/news/vanessa-bryant-reacts-to-lakers-staples-center-being-renamed-crypto-com-arena/

Kevin Durant works out a deal to help advertise:

https://markets.businessinsider.com/news/currencies/kevin-durant-coinbase-nba-crypto-exchange-promotion-deal-2021-12

Past:

June 4, 2021 Miami Heat Arena renamed to FTX Arena

https://markets.businessinsider.com/news/currencies/kevin-durant-coinbase-nba-crypto-exchange-promotion-deal-2021-12

I am not sure on why so concentrated on the NBA at this time?

I know NFL stars are talking about it. I guess I am so weary and leery of America using athletes, singers, superstars, to advertise, we really need to promote the brains behind crypto to help speak to the masses? Or get someone who knows disruption like "Office Space"/"Idiocracy' MIKE JUDGE to direct the commercials and push a shit ton of information on a silver platter wrapped in laughs?

submitted by /u/havoknkaos55
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