Let's explore the idea.

First, is it feasible? I think so. We know that Reddit deployed a text-based 5-second Superbowl ad in 2021.

https://preview.redd.it/n8zfm8abtbga1.jpg?750&format=pjpg&auto=webp&v=enabled&s=5a1e85d8f8bf69f8d4b213d03edf3df217d4ac92

Now, with what seems to be an official partnership between Reddit Avatars and the NFL coming up, it isn't a stretch to say that another Super Bowl ad is likely in the works.

What would this ad look like? Another 5 seconds of text? An image of the new NFL RCA's? A QR code to claim an avatar? A longer, animated ad with sound featuring Gen 1 and 2 RCA's?

What would happen after?

A whole bunch of people coming to claim their favourite team avatar. New eyes and awareness on the project and the existing market of gen 1 and 2.

Furthermore, as people see Reddit investing in the project, with plans to continue for years to come, there will be renewed confidence in the project as a whole. This could be huge.

An in-app marketplace?

A recent announcement detailing upcoming changes to the avatar shop was posted to the official collectible avatar sub.

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https://preview.redd.it/kd1rze0dtbga1.png?1042&format=png&auto=webp&v=enabled&s=7881aab40529d1996cace1f3338d16b073bee690

Why allow users to filter a sold out shop by "oldest" Avatars?

Why hire NFT marketplace designers?

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https://preview.redd.it/gq6d3nudtbga1.jpg?627&format=pjpg&auto=webp&v=enabled&s=3be99b7901adea70a56a9d0aeb66e6dbbb530566

In my opinion, the writing is on the wall for an upcoming Reddit in-app NFT marketplace. This is in line with the progression of Reddit as a web 3 pioneer with digital ownership and community rewards at its core.

Sub-specific Avatars

We have seen the limited avatars released for the Wallstreet Bets sub userbase reach big numbers.

The number one avatar of all time, filtered by floor price, is the WSB golden hedge snoo.

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Avatardegen.io

It is only a matter of time before the Cryptocurrency subreddit gets their own drop and I think people are going to go crazy over these Avatars.

The state of the market.

It blows my mind some of the prices that these limited edition first generation RCA's are going for right now on Opensea.

There are Avatars with only 150 mints from Generation 1 going for near mint price. This is insane in my opinion.

These are true collectibles. You don't just want one. You want many, to mix and match parts.

Imagine that there were only ever going to be 150 Charizard cards in print.

And that you could display this incredibly rare verified Charizard as your avatar, adding weight to your comments and posts on one of the largest anonymous social media networks in the world with 430 million monthly users.

The project has been executed tremendously and it's clear that Reddit has big plans.

Gen 1 is only going to get rarer as time goes on.