Which well known (top 500ish) crypto has the worst name/branding?

In adoption, branding and marketing is everything.

With rumours circulating that Satoshi was thinking of calling Bitcoin "Netcoin" it got me thinking about branding and adoption.

^{https://cointelegraph.com/news/bitcoin-was-almost-named-netcoin-by-satoshi-nakamoto-hints-domain-data}
Generally I've always been a big believer that, if your project has a bad name and the currency has a totally different name, potentially with an awful logo, then it's going to struggle to get used.
People either won't remember it, or they'll think it sounds weird and won't want to talk about it or ask their friends "Hey can you just send me 5 eloncumrocketcoin to pay for that beer last night?"

In my opinion Satoshi absolutely nailed it the first time around with Bitcoin. The first protocol released was just called Bitcoin, the network is the Bitcoin network, it's got a simple logo, it has a simple name that anyone even remotely familiar with computer jargon can understand and most importantly the currency of the bitcoin network is called bitcoin.

But some projects have deviated from Satoshi's naming convention, some going as far as to have completely different currencies to the name of the network:

Cardano - ADA
Hedera - HBAR
Polygon - Matic
Cosmos - Atom (This gets a pass from me just because it sounds cool)

As per the title, in my honest opinion Tezos has the worst branding. When I see the logo I simply don't think "digital age, new money, cryptocurrency" I think pharmaceutical company. I also can't imagine myself ever asking someone "could you just lend me some Tez?" it sounds more like a kirkland brand Pez and I think that is a genuine issue that might affect adoption.

https://preview.redd.it/dycgm3pbt1u91.jpg?400&format=pjpg&auto=webp&s=876e1ef5e0b60a9f16b6ac92cc6f9f1544d05f9a

That said, I remember thinking "Ethereum" was far too pretentious a name to ever catch on and that people would think it sounded absurd at the time so I understand that I am potentially an awful judge of what is or isn't marketable so you tell me.

Which coins/networks do you think will struggle with adoption purely from a marketing, naming or branding standpoint?