New project UNOPND wants to use PR, community engagement to get mainstream markets into metaverses, NFTs. What do you think?

I was researching crypto news for some market analysis and I’m still wrapping my head around this project. Here’s the gist:

Hashed will fund this new blockchain project (UNOPND). This chain will create an ecosystem that will help clients/teams/devs use PR, community engagement strategies for their NFTs and metaverse projects so they can appeal more to the mainstream audience. From what I understood, the main goal here is for clients in UNOPND to get more non-crypto consumers to get into the industry through these strategies.

This is the first time I’ve heard of this approach (marketing/PR) for a chain, but a part of me is unsure about the long-term prospects of staking into such a concept. What do you think?

Source: https://invezz.com/news/2021/10/05/new-hashed-powered-blockchain-company-unopnd-to-support-metaverse-and-nft-app-use-cases/