Why I Buy & HODL BAT In Addition to Earning It and You Should Too

I've been a Brave user and BAT holder for a few years now, ever since it was initially introduced on Coinbase Earn. I've earned hundreds of BAT in that time, and have largely enjoyed the browser, as it's now my primary on my laptop and mobile. Over the last year or so, I've become more and more convinced that it's one of the most undervalued projects in crypto. Here's why:

First, it has a ton of users, 42 Million Monthly, and 12 Million Daily, and these numbers are both growing fast. The CEO of Brave has stated a goal for 200 Million Monthly in the next 2 years. This is largely due to Brave being an almost identical experience to Chrome, they've removed a lot of friction to switching. I imported my extensions and bookmarks, and barely notice it's not Chrome. Where it is not like Chrome though is in it's privacy and ad experience, which are it's main value adds.

The ad experience has been a bit frustrating, as it's inconsistent, requires tinkering with settings and isn't always communicated accurately by the Brave Team. That said, I do earn around $15 a month as a power user, easily spending 8+ hours a day on Brave. The key though is that the price has done pretty well, so those few bucks a month multiplied as I've hodled.

Something about BAT is that it's early. Similar to the early days of BTC, mining it was basically worthless. However, BAT is going to become more and more scarce as the 1.5 B total supply will have to spread across more and more users. Basically, Brave has to buy BAT on the open market to fuel advertiser campaign rewards. So if a campaign wants to run a million dollar ad, they have to buy that much BAT on the open market, the majority of which is returned to users. So the idea is this, the supply is capped at 1.5B, which are all in circulation already, and Brave is having to buy more and more BAT each month to supply the rewards. Google does $100B+ a year in digital ads, if Brave can do just 5% of that, that's $5B running through 1.5B BAT tokens every year. Some people HODL them, like Grayscale, and Brave is working on more and more use cases for the token.

Today, the ad buys are a couple of million a month that we know about, but it's growing really fast. The process of buying ads has been cumbersome for buyers previously, but Brave is soon rolling out Self-Serve ads that will allow anyone with a credit card to buy ad space. Right now, the price is basically purely speculative, but as a 3-5 year hold, it's the coin I feel best about, because the market cap is so low currently. I have my rewards on Brave linked to Gemini, where I earn about 3.5%, just to park it while Brave executes.

You won't find many tokens that have full supply in circulation, 40+ million users, and an exponentially growing use case that is tied to something outside of the cryptospace. For those reasons, I think BAT has a chance to succeed through the next Bear, and will be one of my few holds through that time. The Browser is working on a wallet, a DEx, and multi-chain integration. With ad campaigns across the globe at an all-time high, this looks ready to explode.